Lead Marketing Analyst For Seo/llm Ottawa

Elevate your career at Upwork as a Lead Marketing Analyst specializing in SEO and LLM. This key role focuses on analytics frameworks and optimizing organic growth in an AI-driven landscape. As part of Upwork’s Marketing Analytics team, you will lead the charge in assessing both traditional SEO and emerging AI-driven metrics. Your analytical expertise will guide strategic improvements across various digital touchpoints, directly impacting Upwork's marketplace visibility. Your efforts will bridge communication between SEO managers, product teams, and data science departments to derive impactful insights.

Key Responsibilities

• Design advanced SEO and LLM analytics frameworks
• Extract and analyze data using SQL, Python, and R
• Utilize tools like Google Search Console and SEMRush for insights
• Analyze AI discovery measurement and marketplace visibility
• Propose and test statistical incrementality for AI content impact

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