Lead Inbound Marketing at Clio

Drive meaningful marketing strategies as Clio's Senior Director of Inbound Marketing Operations. This role leverages analytics and leadership to refine Clio's digital marketing framework across the U.S. and Canada.In this position, you'll oversee a large team focused on inbound marketing strategies that align with revenue growth goals. Your responsibilities include improving digital strategies, managing customer segmentation, and enhancing the lead conversion process. Your strategic leadership will be essential to empower legal professionals through Clio’s innovative marketing initiatives.Key Responsibilities:
• Own and implement digital strategies for revenue enhancement
• Manage global inbound marketing efforts and segmentation
• Optimize lead funnel to improve conversion rates
• Develop, execute, and evaluate attribution strategies
• Foster a top-performing marketing operations teamRequirements:
• Minimum 15 years B2B marketing experience
• Previous leadership i...