Lead-GTM Enablement Automation

Description

As part of the Go To Market Enablement (GTME) Team, the GTME Automation Analyst will support Columbia Threadneedle Investments’ EMEA sales process by scaling data driven client and prospect engagement.

You will use your marketing automation, data and email marketing expertise to design and deliver effective outbound journeys across email, webinars and event - ensuring audiences are well targeted, journeys are optimised, and data flows seamlessly to support automated follow up and lead qualification. While Salesforce Marketing Cloud will be a key platform, you will also work across our wider marketing technology and Salesforce CRM landscape, ensuring tools, data and processes operate cohesively to support lead generation and Focus Fund growth signals.

Beyond delivery, you will review how data, journeys and automation are used across EMEA today. Working closely with the GTME team and business stakeholders, you will identify opportunities...