Vacancy Description
Responsibilities
- Optimize LTV:CAC by aligning targeting, creative, and channel mix
- Grow qualified inbound sales pipeline for sales‑led motions
- Own strategy, execution, and budget allocation across core paid channels
- Partner with Creative and Product Marketing to develop and test high‑performing paid creative
- Build measurement and reporting systems connecting spend to MRR, pipeline, and CAC
- Increase brand awareness within priority creator segments
Requirements
- 8–12+ years in growth marketing, demand generation, or performance marketing
- Experience in B2B SaaS, PLG, or creator economy industries
- Proven success scaling paid channels like Google, Meta, LinkedIn, or YouTube
- Strong understanding of LTV:CAC, CAC payback, and revenue‑based measurement
- Experience with conversion rate optimization (CRO) across funnels and landing pages
- Ability t...
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