Lead generation - presales (primary research)

About the Role

We are looking for a dynamic and detail-oriented Lead Generation Executive to support our market research and business development team. The role involves identifying potential clients, building prospect databases, and initiating outreach to generate qualified leads for research projects and consulting engagements. This is an excellent opportunity for fresh graduates or early professionals interested in market research, B2 B sales, and client engagement.

Responsibilities

Lead Research & Prospecting Identify target companies and decision-makers using: company websites industry reports Build and maintain a qualified lead database (CRM or Excel) Segment prospects by industry, geography, and service relevance

Outreach & Lead Qualification Initiate contact via: Email campaigns outreach Cold calling (where required)

Collaboration Work closely with: Business Development tea...