Lead Generation Campaign Manager (Merlo)

AdPrime is seeking a Lead Generation Campaign Manager to support the Director of Lead Generation by managing day‑to‑day campaign operations across the full lifecycle, from RFP intake & offer setup to launch readiness, pacing, optimization, partner coordination, QA/compliance checks, and performance reporting.

Responsibilities

• Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post‑mortem analysis on lost bids.
• Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions.
• Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution.
• Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies.
• Coordinate campaign launch readiness across client services, media...