Lead Gen Specialist

Duties and Responsibilities

The successful candidate will build a net-new pipeline in the health and fitness vertical by utilizing content-led strategies to identify and nurture inbound leads, followed by targeted outbound engagement to set discovery meetings for the sales team.

Core Responsibilities

• Own inbound lead generation through content-led strategies such as gated e-books on Boosting Studio Retention with AI Tools or guides on filling classes via Pulse+.
• Work off a defined ICP and target account list, e.g., independent studios with finite class sizes or multi-location gyms facing retention challenges.
• Promote content via LinkedIn, SEO-optimized landing pages, and email nurture sequences tailored to vertical pain points such as improving ROAS with Signal.
• Qualify interest from content engagements (basic BANT: budget, authority, need, timing) before handoff, emphasizing fit for outcomes like higher sign-ups and...