Lead Content Strategist

We are looking for a seasoned Senior Copywriter who can own and strengthen GyFTR brand voice across platforms. The ideal candidate is a strong storyteller with experience in writing for digital-first, product-led brands and a solid understanding of B2B communication. Experience across industries like e-commerce, fashion, FMCG, and similar sectors is preferred. Strong storytelling, original thinking, and a sharp creative mindset are essential.

What you’ll do

- Create clear, compelling copy for websites, landing pages, campaigns, social media, blogs, and emailers

- Translate product features and use cases into engaging, benefit-driven content

- Ensure consistency in tone, voice, and messaging across all brand touchpoints

- Collaborate closely with marketing, product, design, and sales teams

- Edit, review, and refine content to maintain high quality standards

- Guide and mentor junior writers when required