LATAM Digital Marketing Specialist

Campaign Management: Plan, execute, and optimize high-performing paid media campaigns across Google (Search, Display, Performance Max, LinkedIn Ads, Demand Gen) and Meta, tailored to the B2B LATAM market.

Regional Strategy & Alignment: Collaborate closely with the Regional Performance Marketing Manager, regional sales teams, and broader marketing departments to align paid media efforts with regional business goals.

Budget & ROI Management: Monitor and manage paid media budgets, ensuring efficient spend allocation, cost-effective lead generation, and maximum ROI.

A/B Testing & CRO: Plan, execute, and analyze A/B tests across ad creatives, copy, and landing pages to continuously improve conversion rates.

Data & Analytics: Track, analyze, and report on campaign performance using GA4, Google Tag Manager, and Looker Studio. Deliver clear insights, ...