KY11 - Digital Marketing Manager

Digital Marketing Manager
Salary $5,000 - $6,500
Working Day: 5 days
Working Hours: 8.30am to 6pm (Mon - Thu), 8.30am to 5.30pm (Fri)
Location: Central

Responsibilities

• Develop and implement digital marketing plans to drive incremental lead targets for campaigns.
• Manage end-to-end digital campaigns including digital media planning, SEM, SEO, AEO, GEO, paid social media advertising, content optimisation, campaign landing page/website optimisation, marketing automation, and email marketing.
• Monitor, analyse, and fine-tune campaign performance through data-driven insights.
• Provide campaign performance reporting (daily, weekly, and monthly) using analytics tools and CRM platforms such as Power BI and HubSpot.
• Fine-tune marketing strategies and media plans based on campaign performance.
• Work closely with Corporate and Programme Marketing teams, agencies, and vendors to deliver ...