Key Account Manager-Retail FMCG

Key Responsibilities

• Profitability & Commercial Strategy
  • Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
  • Manage P&L, cost structures, and promotional budgets to maximize profitability.
  • Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
  • Optimize category performance by analyzing sales data, market trends, and profitability reports.
  • Identify new business opportunities to increase revenue and reduce operational costs.
• Brand Management & Business Development
  • Own brand relationships and ensure alignment with Lazada’s strategic priorities.
  • Lead Business Planning with top electronics brands to drive growth.
  • Negotiate for exclusive product launches, promotional campaigns, and brand investments.
  • Work with brands to ...