Job Title:Paid Media Lead

Western Cape, Cape TownPAID MEDIA LEAD - CAPE TOWNThe main purpose of the role:
The Paid Media Lead will oversee and execute strategies designed to drive high-quality traffic to the app and increase orders placed through the app, including first-time buyers. Operating within a fast-paced on-demand delivery app environment that connects users to restaurants, grocery stores, retailers, and more, this role focuses on achieving measurable results tied directly to traffic, orders, revenue, and market share. 
The ideal candidate will be data-driven, innovation-oriented, and skilled at managing large-scale paid media efforts across various channels, aligning all traffic generation initiatives with business goals.
Responsibilities:

Paid Media Strategy Development: Create and oversee a cohesive paid media strategy that aligns with the broader marketing and business objectives, focusing on both user acquisition and retention. 

App ...