Vacancy Description
Responsibilities
Research
- Conduct in-depth user research, including user interviews, surveys, and competitive analysis.
- Identify the potential users of the system in terms of geographic location, financial standing, culture, language and other factors.
- Analyse what users are saying to reveal their user goals.
- Analyse qualitative data and provide recommendations.
- Present the data in ways that can be used to drive design: a) personas, b) user stories, c) user journey maps.
- Critically evaluate any previous user research and start your own research where appropriate.
- Perform Synthesis and Ideation.
- Identify the correct objectives and criteria for decision making.
- Identify and ask the correct questions and leverage those people who ask the correct questions.
- Hold focused idea generation sessions, with appropriate time limits.
- Set expectations and direct/focus t...
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