HVAC Product Marketing & Comms

Role Responsibilities:

• Product Marketing
  • Analyse market trends and size. Understand Market regulation & competitive landscape, product gaps and customers’ requirements. Contribute to Customer Value Maps creation for big programs
  • Understanding local product strategy, brand positioning & GTM strategy
  • For prioritized new product requests, deliver product concept & drive product development with product Management & engineering team.
  • Develop the business case including price position, value chain, sales & profit forecast, liaising with factory sales team on commercial aspects up to PP0
  • Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.
  • Develop compelling product narratives and differentiated value propositions. Identifying product unique selling points and translating them into customer-facing value propositions.
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