Head of Revenue Strategy & Category Expansion

Responsibilities

• Own the performance of key commerce categories including travel, recharges, vouchers, and lifestyle services
• Drive category growth across multiple banking platforms
• Track category metrics such as transactions, revenue, conversion rates, and repeat usage
• Identify opportunities to improve customer acquisition, engagement, and monetization
• Design initiatives to improve category discovery, funnel performance, and transaction conversion
• Analyze the end-to-end customer journey across digital channels to identify friction points
• Work with merchant partners to strengthen category offerings and develop promotional constructs
• Collaborate with marketing teams to drive category visibility through in‑app placements and campaigns
• Use data to identify growth opportunities and run experiments to improve performance

Requirements

• 5 - 10 years of experienc...