Vacancy Description
- Develop and execute iSchool's performance marketing strategy to support business growth.
- Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and other digital channels.
- Manage the digital marketing budget and ensure campaigns achieve strong ROI and ROAS.
- Monitor campaign performance and make data-driven improvements to maximize results.
- Analyze campaign data and prepare regular performance reports.
- Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
- Work closely with the Creative, Sales, Product, and Business teams to improve lead generation and customer acquisition.
- Manage tracking and reporting using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Set marketing KPIs, monitor performance, and share insights with senior management.
- Lead and support the Performance Marketing team, providing guidance, feed...
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