Head of Marketing Technology

About the Role

The Head of Marketing Technology is responsible for driving profitable growth and player engagement across global markets by enabling smarter, faster, and more responsible marketing through data and technology.

This role ensures marketing technology delivers measurable outcomes across the full marketing lifecycle from acquisition through to retention, while operating within complex regulatory environments. You will focus on using technology as a lever to create competitive advantage via real‑time, personalised player experiences and efficient marketing operations.

Key Responsibilities

1. Drive Revenue Growth & Player Value

• Optimise the full player lifecycle—from acquisition through to retention and reactivation by translating commercial objectives into actionable martech strategies

• Improve key metrics across acquisition and retention:
• Acquisition: Active Players, Open to Active Play...