Head of Marketing

About African Safari Group

African Safari Group (ASG) is a leading luxury safari operator specialising in tailor‑made travel experiences across Southern and East Africa. We are looking for an experienced, commercially driven Head of Marketing to lead our marketing function, strengthen our brand, and drive business growth through innovative, data‑driven marketing strategies.

The Role

As Head of Marketing, you will be responsible for developing and executing ASG's marketing strategy, overseeing brand management, digital marketing, lead generation, content, and campaign performance. Working closely with the executive team, Sales, and Product, you will ensure marketing initiatives support business objectives, generate qualified leads, and enhance the customer experience.

Key Responsibilities

• Develop and execute the overall marketing strategy.
• Lead and mentor the marketing team.
• Manage the ASG brand across all marketing c...