Head of Marketing - Fabiani and G-Star

JOB DESCRIPTION

• Develop and implement strategic marketing plans to promote products, increase foot traffic, and drive sales in retail stores and online platforms.
• Lead the creation and execution of integrated marketing campaigns, including advertising, promotions, events, and digital initiatives.
• Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth.
• Manage the retail marketing budget effectively, allocating resources to maximize ROI and achieve targets.
• Oversee the development of creative assets, messaging, and branding materials that resonate with target audiences and align with brand guidelines.
• Collaborate with product development teams to launch new products and optimize existing offerings based on market insights and customer feedback.
• Drive customer acquisition and retention strategies through CRM ...