Head of Home Marketing (Fibre)

Head of Home Marketing

The Head of Home Marketing will be responsible for leading the development and execution of Maxis's home broadband and related services marketing strategies. This role will drive brand growth, customer acquisition, and retention within the home segment, ensuring Maxis remains a leader in the competitive telecommunications market.

Responsibilities

• Develop and implement comprehensive brand positioning strategy for Maxis's home product portfolio, ensuring differentiation and resonance with target audiences.
• Lead the creation and execution of innovative Go-to-Market Strategies for new home broadband products and services, driving successful launches and market penetration.
• Utilize deep understanding of Broadband Technologies to inform marketing initiatives and communicate value propositions effectively to consumers.
• Oversee commercialization strategies to maximize revenue and profitability from hom...