Head of Growth

Responsibilities

• Own the growth strategy P&L, including budget allocation and accountability for CAC, payback, and LTV/CAC
• Lead paid acquisition performance across Meta, Google, TikTok, and OTT channels
• Build and manage a creative engine for generating and testing channel-level creative and UGC
• Develop and execute an experimentation roadmap across channels, creative, and landing pages
• Partner with product and lifecycle teams to optimize funnel conversion and onboarding economics
• Oversee measurement and attribution, utilizing MMM and incrementality testing to report performance to leadership
• Manage resourcing by identifying the right mix of in-house talent, contractors, and external agencies

Requirements

• 8+ years in growth or performance marketing with ownership of 8-figure+ annual spend
• Proven track record leading growth at a high-growth consumer or consumer healt...