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Head of Fair Marketing & Experiential

Art Basel

basel, basel city, Switzerland Full-time June 28, 2026
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Vacancy Description

Your responsibilities

:

Fair marketing & brand experience

  • Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand and commercial impact.
  • Ensure each fair expresses a clear local identity while reinforcing Art Basel’s global brand coherence to drive awareness, attendance, and engagement.

    • Go-to-market strategy & execution

  • Lead short, high-velocity GTM frameworks for all fairs, balancing global strategy with local experiential initiatives.
  • Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity between peak fair moments and year-round activity, and alignment across regions, channels, and internal teams.
  • Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in close ...

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    Vacancy Details

    Location basel, basel city
    Country Switzerland
    Type Full-time
    Category CAR
    Posted June 28, 2026

    About Art Basel

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    Art Basel

    basel, Switzerland

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