Head of Digital Marketing

What You’ll Own 

• Digital marketing strategy across homeowners, contractors, dealers, designers, and sales-supported audiences. 
• SEO and GEO strategy to improve Techo-Bloc’s visibility in search engines, AI-generated answers, product discovery journeys, and high-intent research moments. 
• Lead magnets, including guides, quizzes, estimators, planning tools, downloadable resources, gated content, and high-value product education. 
• Paid media strategy across platforms like Meta, Google, YouTube, Pinterest, and other relevant channels. 
• Campaign ideas that drive product discovery, education, persuasion, and action. 
• Digital tools and services that help customers plan, visualize, compare, estimate, and choose Techo-Bloc products. 
• AI-enabled experiences that improve customer guidance, product education, lead qualification, personalization, content creation...