Vacancy Description
Responsibilities
Design and execute a full CRM flow to maximise life time expectancy and player value across both casino and sportsbook products. Segmenting the database to control promo spend and increase ROI as well as increasing product cross sell within the rules and regulations of the UKGC. Ensuring at all times that all player communications and on site messaging is compliance and following all best practices.
The focus of this role will be UK targeted with a view to expand into international and other regulated territories in the future.
AI, Personalisation & Innovation
Champion the use of AI-driven tools and automation to deliver personalised, dynamic customer journeys at scale. Additionally harnessing AI to automate and improve all areas of the role including reporting, on site design and player messaging.
Collaborate with other departments, including Product, Analytics and Customer Support to ensure that the product being deli...
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