Head of Brand, DTC Health & Wellness

About Us

Hyprwork is a fast-growing operator that builds and scales direct-to-consumer brands in health and wellness. Our flagship brand, Rejuvacare, proved the model, with products like RejuvaKnee that help adults reclaim mobility and live with less pain, trusted by over 400,000 customers and shipping primarily to the United States. We have scaled 12x in a single year to nearly 150 people across more than 15 countries, and our focus now is building and scaling the next generation of brands in the portfolio. We are remote-first, async-first, and we hold a high standard of accountability across everything we do.

The Role

This is a senior role that owns the strategic brand and product vision across our brands, with the focus now on the newer brands in the portfolio. It reports to the CEO, and you will build the team around it.

Our brand challenge is claims-led, not product-led. The outcome we promise, real relief and better living, is not visually self-e...