Head of Brand

About the Role

We are looking for a brand builder — not a brand manager. Someone who can take a consumer insight and turn it into a brand that people feel something about. You will own a brand end-to-end at Meolaa, from positioning and product to packaging, content, and commercial performance. This is a P&L role as much as it is a creative one. You will be expected to think like a founder, move like an operator, and obsess like a consumer.

What You‘ll O

wnBrand Strategy & Positioni

• ngOwn the brand‘s identity, voice, and long-term positioning in the mark
• etTranslate consumer insights into sharp, differentiated brand narrativ
• esDefine and protect the brand‘s whitespace — what it stands for and what it doesn
• ‘tLead packaging, design, and product brief development in collaboration with creative and category tea