Key Responsibilities:-
Brand Strategy & Stewardship:
Lead the development and evolution of the brand by defining its positioning, messaging framework, brand voice, and visual identity, ensuring consistency across business units, geographies, and communication channels.Act as the custodian of the corporate brand by reviewing and governing all brand-related assets, ensuring strict adherence to brand standards across every internal and external touchpoint. Drive and expand the Brand Ambassador program to strengthen brand advocacy.Collaborate with Business Unit and Regional Marketing teams to adapt global messaging for local markets without diluting the core brand identity.Continuously refine and strengthen the brand's narrative around its strategic pillars—Engineering the Change, Engineer at Heart, and Purposeful. Agile. Innovation.—to engage customers, prospective talent, and the engineering ecosystem....