GTM Outbound Strategist

Job Description

Key Responsibilities

• Research and build a qualified prospect list of potential clients across target markets — US, UK, EU, and MENA
• Write and send personalised cold outreach emails that generate replies and interest in our software services
• Execute multi-step email sequences: cold email, follow-up, value-add, and booking a discovery call
• A/B test subject lines and email copy to continuously improve open and reply rates
• Log all outreach activity in CRM, track lead status, and hand off warm leads to the BD team
• Prepare a weekly report covering emails sent, open rate, reply rate, and calls booked

Requirements

• 2-3 years of experience in email outreach, cold emailing, or B2B lead generation
• Excellent written English — clear, concise, and persuasive
• Hands‑on experience with outreach tools such as Apollo.io, Lemlist, Instantly, or Hunter.io