GTM Outbound Specialist

Key Responsibilities

• Build and optimize outbound GTM systems from prospecting to handoff.
• Design and execute cold email, LinkedIn outreach, and multi-touch campaigns.
• Set up and manage tools such as Apollo, Salesforce, and email automation platforms.
• Develop Ideal Customer Profiles (ICPs), segment target audiences, and personalize outreach.
• Conduct A/B testing to improve campaign performance.
• Optimize reply rates, meeting conversions, and pipeline generation.

Requirements

• Proven experience in Outbound Sales, GTM, or Growth roles.
• Hands-on experience with cold email systems, CRM workflows, and sequencing tools.
• Strong understanding of B2B SaaS, technology services, and the US outbound market.
• Ability to independently own both strategy and execution.

Preferred Experience

• AI Services
• Software Development
• QA...