Growth planning manager

Job Purpose

Leads the development of Growth Plans for new and existing markets, combining traditional network planning expertise with a tech- and AI-enabled approach to optimise brand distribution, market coverage, and expansion decisions across the IWG portfolio.

Key Responsibilities Prepares Growth Plans for new and existing markets. Analyses performance of existing IWG units (occupancy, demand, financial performance). Obtains data on office locations, residential suburbs, traffic generators, and competitor locations. Obtains data on traffic patterns and activity (employment, leisure). Obtains reliable demographic data (population count, age, income, household structure, etc.), traffic data (vehicle and pedestrian), and economic data from official institutions. Obtains detailed information on competitors (size, sales, ownership). Analyses all of the above data and market information, using both established network planning methodologies and technology/AI‑led insights to prep...