Growth Optimisation Specialist

The Business
A large, national, multi-site organisation operating at significant scale across both consumer and trade markets. The business has a complex digital ecosystem spanning multiple customer segments, high website traffic, and a strong omnichannel footprint connecting physical locations with digital experiences.
They are currently undergoing a major digital transformation program, focused on improving end-to-end customer journeys, increasing digital conversion, and building more intelligent, data-led and personalised experiences.
SEO capability is already mature and largely supported through external partners. The next phase of maturity is focused on conversion optimisation, experimentation, analytics-led decision making, and personalisation at scale across a complex enterprise environment.

The Role
This is a senior digital optimisation role responsible for improving how customers navigate, engage with, and conve...