Vacancy Description
Responsibilities
- Analyze data across the full customer acquisition journey to identify and fix drop-off points
- Design and manage A/B and multivariate tests across landing pages, email, and paid channels
- Partner with Sales and Marketing Operations to optimize lead-to-opportunity conversion
- Ensure all marketing assets and copy align with global brand voice and visual standards
- Track and report on key metrics including CAC, LTV, and influenced pipeline
- Optimize paid and organic channel spend to maximize ROAS
Requirements
- Bachelor's degree in marketing, communications, or a relevant field
- 4–7 years of performance, growth, or digital marketing experience, ideally in B2B technology
- Proven success in building regional marketing plans and integrated campaigns
- Hands-on experience with HubSpot, web analytics, and CRM systems
- Experience with Account Based Marketing (ABM...
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