Growth Marketing Leader: New Product Launch & Brand Strategy

The Marketing Manager is expected to drive the Marketing & commercial strategy with a focus on expanding UPL’s product portfolio in the country to meet the topline and bottom-line growth objectives of the country. This includes overseeing market research, product positioning, branding, advertising, and promotional activities to drive sales and market share. Additionally, this position will collaborate with cross-functional teams to ensure alignment with sales objectives and customer needs.

JOB RESPONSIBILITIES

• Develop and implement marketing strategy for new and existing products. Facilitate development of pricing strategy of new molecules and manage productivity of the marketing plans and projects.
• Plan the launch strategy for launch of new products and drive market development initiatives. Ensure regular and relevant communication is made with potential & existing business stakeholders (Farmers, dealers, distributors ...