Group marketing manager

Optimi is looking for a high‑calibre, strategic and hands‑on Marketing manager to drive the marketing function across a diverse group of companies. This role requires a well‑rounded marketer with both strategic depth and operational excellence. The ideal candidate should be a structured, process‑driven thinker who can lead teams, integrate marketing with sales, and deliver measurable business growth across both B2 B and B2 C environments, ideally within the education sector.

Requirements Bachelor’s degree in Marketing or related field. Honours or Postgraduate Degree (advantageous). 10+ years marketing experience across multiple marketing disciplines. Minimum of 5 years’ experience managing and leading marketing teams. Proven experience in both B2 C and B2 B environments. Experience in ATL and BTL marketing initiatives. Strong understanding of digital marketing, CRM systems, analytics platforms, and lead generation. Proven experience managing suppliers, agencies, stakeholders, ...