Group Manager Insights and Innovation

Overview

The Group Manager, Insights and Innovation reports to the Marketing and Insights Directors and leads a team of four to drive category, consumer, and shopper understanding. The role influences business strategy, promotes innovation, and delivers growth for Brown‑Forman’s iconic global spirit brands.

Responsibilities

• Strategic Planning and Insights Integration – Partners with cross‑functional leadership and commercial teams during joint business planning to transform complex macro data, market trends, and consumer‑led KPIs into long‑range brand‑building strategy portfolios.
• Consumer Knowledge and Platform Exploitation – Directs the utilization of advanced global data platforms to manipulate databases, continuous trackers, and ad‑hoc quantitative or qualitative research methodologies that systematically unearth critical brand growth opportunities.
• Innovation Management and Pipeline Architecture – Leads ...