Google & Meta Ads Specialist — Ecommerce Performance Marketing

Devcrabs is looking for an experienced Google and Meta Ads Specialist to manage, optimise, and scale paid advertising campaigns across multiple ecommerce businesses.

This role is suited to a performance marketer with proven experience managing substantial advertising budgets, improving return on ad spend, and building accurate conversion tracking systems.

Key Responsibilities

• Plan, launch, manage, and scale Google Ads and Meta Ads campaigns.
• Manage Google Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.
• Build and optimise Meta prospecting, retargeting, catalogue, and conversion campaigns.
• Develop effective audience strategies using customer data, website behaviour, lookalike audiences, custom audiences, and remarketing segments.
• Conduct keyword, competitor, audience, and creative performance analysis.
• Monitor campaign performance, identify opportunities, and reduce cust...