Vacancy Description
Job Summary
We are seeking a highly experienced Google Bids Expert to manage, optimize, and scale high‑budget Google Ads campaigns for a fast‑growing Sportsbook, Sports Betting, Online Casino, PIGO, and iGaming platform. The ideal candidate possesses expert‑level knowledge of Google Ads bidding systems, auction dynamics, campaign optimization, conversion tracking, and performance marketing. The successful candidate will be responsible for maximizing advertising efficiency, increasing registrations and First‑Time Depositors (FTDs), reducing acquisition costs, and driving profitable growth through advanced bid management strategies.
Key Responsibilities
- Google Ads Bid Management: develop and execute advanced bidding strategies across Google Ads campaigns.
- Manage and optimize: Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value, Enhanced CPC, Manual CPC.
- Monitor auction insights, impression share, and competitive p...
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