Google ads lead gen expert (pmax, demand gen & search)

We're a performance media company running lead generation and pay-per-call campaigns at scale, and we're hiring a Google Ads expert who thinks like an owner.
This is a performance role at its core. We're looking for someone who measures success in cost per lead and return on investment — not impressions or reach. If you're energized by lowering CPL while growing qualified lead volume, you'll fit right in here.

What you'll own:
Building, launching, and scaling Search, Performance Max, and Demand Gen campaigns focused on lead gen and inbound calls
The full conversion funnel: signal architecture, bidding strategy (t CPA/t ROAS), audience signals, and asset testing
Continuous optimization of negative keywords, search terms, and placements to eliminate wasted spend
Structured A/B testing across landing pages, ad copy, and offers — and acting decisively on the results
Diagnosing shifts in campaign profitability and resolving them quickly
Reporting on the metr...