Global Customer Strategy & Insights Analyst (Hybrid)

Santander is seeking a Customer Strategy Analyst to join the Customer Strategy & AI team in Madrid. The role builds an analytical framework to monitor and drive customer strategy performance across global and local markets, delivering actionable insights on KPIs and assessing the impact of strategic initiatives.

You will develop KPI standards, design dashboards in Power BI or Tableau, monitor metrics such as CLV, NPS, churn, and segment customers to uncover actionable insights, collaborating