General Sales Manager

Position Type Full Time
Job Shift Day

Description

Lakeshore Beverage is seeking a General Sales Manager to lead the execution of the Company's strategic sales and marketing initiatives while driving maximum sales growth, market share, and product distribution throughout the assigned territory. This leadership role is responsible for delivering exceptional customer service by effectively leading, coaching, and developing the Sales team to achieve sales volume, distribution, merchandising, and brand execution goals. The General Sales Manager will oversee the successful implementation of Company programs and policies, ensuring our portfolio of brands is effectively represented to both retailers and consumers. The ideal candidate possesses extensive knowledge of market conditions, economic trends, competitive activity, key customer accounts, pricing, distribution, merchandising, promotional execution, and the demographic and geographic characteristics of the assig...