General Manager (FMCG)

Responsibilities

• Conduct market research and feasibility to understand consumer insight, market landscape. Identify risk, gap and opportunity to launch the brand in local/overseas market successfully.
• Understand corporate regulations and legal requirements in the local/overseas market.
• Develop market entry strategy & plan. Construct business model to ensure sustainable growth and target achievement.
• Conduct business development activities including building contacts with distributors, wholesalers, retailers and suppliers to grow the brand and business in local/overseas market.
• Represent the company to attend to all business matters in the local/overseas market.
• Overall management of business operations including sales, admin, marketing, finance, logistics, warehouse and e-commerce (eg. Shopee, Lazada and TikTok)
• Responsible for staff recruitment, training and team management.
• Responsible for cou...