Founding GTM Strategy

Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This is a rare founding role sitting at the intersection of product, sales, and marketing — with a fast track to Head of Product Marketing.

You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.

What You'll Do

• Own the product launch process and narrative for new features — translating technical capabilities into clear customer value
• Create sales enablement materials including demo scripts, case studies, and objection handling frameworks
• Build and maintain market narrative and positioning through customer research and persona development
• Analyze sales calls, customer feedback, and product usage data to ...