Farmer Activation Representative

Responsibilities

• Achieve quarterly, annual, and medium-term quantitative activation and marketing goals like sell-out and grounding (POG) of East West Seeds.
• Conduct detailing of all IG and DRIVE products to key target farmers.
• Implement all agreed below-the-line and demand generation activities

Farmer Engagement & Government Relations

• Linking with local and regional Department of Agriculture branches and institutions, key farmer groups, influencers, and consumers.
• Encourage farmers to adopt vegetable production using East West seeds and its package of technologies.
• Encourage consumers, farmers, and other stakeholders to consume EWPH vegetables.
• Identify new business opportunities in their respective area of responsibility.

Cross-functional Collaboration & Culture Building

• Contribution to the development of a local corporate culture.
• Collaborate with cross-f...