Executive/Senior Executive, Performance Marketing

Responsibilities

• Campaign Strategy & Execution: Develop and execute full-funnel, digital-first

campaigns (awareness → conversion) across Meta, Google, YouTube, and

programmatic platforms, to drive awareness, engagement, and ticket conversions

• Content and Creative Management: Develop content independently and act as

custodian with creative and design teams to produce performance-led ad assets,

event listings, and social content that drive engagement and conversions

• Data & Optimization: Leverage audience insights, campaign analytics and ticketing

data to refine targeting, optimize spend efficiency and CPA to maximise ROAS

• Ticketing Operations & Conversion Management: Using in-house capabilities and

working with third-party ticketing platforms for inventory management, tracking, pixel

setup, and A/B testing to maximize reach and occupancy

• Brand Playbooks: Develop scalable brand guidelines and detailed bib...