Executive Director of CRM & Data Strategy

Leading the Database Marketing, Direct Marketing and Marketing Analytics division, the Executive Director of CRM & Data Strategy will play a key role for the Seneca Gaming Corporation, being responsible for delivering a comprehensive roadmap of customer relationship focused initiatives and as Marketing Project Leader for all corporate-wide CRM/EDW/Business Intelligence/Casino Management/Universal Card/IT system upgrades and implementations. As well, in this critical role, this position will enhance the growth of profitable revenues through identifying and cultivating higher-worth segments of our casino player database, lead market expansion efforts, implement appropriate database enhancements, develop direct marketing programs, and implement results-driven database marketing strategies. Position collaborates with business unit leaders to develop strategy for targeted marketing campaigns, is responsible for customer data management, customer segmentation & modeling, reporting & analytic...