Enterprise Brand and Go-to-Market Planning Senior Marketing Analyst

Citi is looking for a Senior Marketing Analyst to join the Enterprise Brand and Go-to-Market team, where you will shape and execute data-driven marketing strategies that drive measurable impact across the organization. In this role, you will serve as a key connector between marketing, decision management, and risk teams — translating data into clear strategic and tactical plans that influence campaign direction and business outcomes. This is an opportunity to take meaningful ownership of multi-channel marketing initiatives within a global financial services environment.

**Responsibilities**

+ Lead the development and execution of multi-channel marketing campaigns, managing project requirements, marketing package development, and waterfall evaluation from initiation through delivery.
+ Analyze campaign performance and translate findings into insight-driven recommendations that enhance brand marketing strategies and improve outcomes across the organization.
+ Part...