Email and SMS Marketing Specialist - Weed Man

Be a key player in customer engagement as a Marketing Automation Specialist at Weed Man in Orono, Ontario. Focus on optimizing customer journeys through tailored email and SMS strategy.
Weed Man is looking for a permanent, full-time Marketing Automation Specialist to enhance their digital marketing efforts. The role requires a seasoned professional with five years of experience in email and SMS marketing. You will lead initiatives aimed at driving customer engagement and retention through effective lifecycle marketing strategies.
Key Responsibilities:
• Create and implement email and SMS lifecycle marketing plans
• Manage the execution of marketing campaigns
• Analyze metrics for continuous improvement
• Collaborate with teams to align communication strategies
• Maintain data hygiene and compliance standards
Requirements:
• Bachelor’s degree in Marketing or related discipline
• 5+ years of experience in marketing automation
• Proficient in ActiveCampaig...