Electrification Marketing Manager at BYD

Join BYD as a Marketing Manager and lead initiatives to promote electric vehicles across Canada. Focus on strategic marketing to drive growth and brand recognition.
This role involves significantly contributing to the BYD brand's success by developing and executing targeted marketing strategies. The Marketing Manager will collaborate with media, dealers, and internal teams to foster brand loyalty and visibility within the Canadian automotive market.
Key Responsibilities:
• Design and implement marketing strategies for brand positioning
• Manage product launches and national campaigns
• Develop communication strategies for media and influencers
• Track campaign effectiveness and optimize marketing efforts
• Report on market insights and performance metrics
Requirements:
• Bachelor’s degree in Marketing or similar field
• At least 5 years of marketing experience
• Specialized experience in the automotive sector preferred
• High communication and stakeh...