DTC Merch Lead, EAP

Job Purpose

As the DTC (Direct-to-Consumer) Merchandising Manager for East Asia Pacific (EAP), you will help set and execute cluster merchandising strategy across North Asia, Southeast Asia (SEA) and ANZ. You will partner the Cluster Merchandising Lead to translate global category direction into consumer‑led, channel‑specific plans that reflect regional segmentation and local market needs. You will work closely with geo merchandising and planning teams to build a regional assortment framework by channel, optimize Open-to-Buy (OTB) and enable consistent, high‑quality execution in‑market. You will lead business analysis to surface trends and opportunities, support global trading and assortment meetings, and help shape EAP seasonal product priorities and the delivery calendar.

Responsibilities

1. Product strategy, segmentation and regional framework: partner with the Cluster Lead to shape consumer‑informed, channel‑specific category strategy aligned to clu...