Director Upper Luxury Integrated Brand Marketing

Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.

Your day to day

+ Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
+ Define and deepen understanding of ultra-luxury and high-value audiences globally
+ Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
+ Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
+ Use research, performance data, and emerging trends to inform strategic direction and course correct as required
+ Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevan...